FITA.SP is a plural space in the heart of São Paulo, Brazil. The place has more than 3000 sq. We are talking about a coffee shop, an art gallery, a collaborative artist’s atelier and also a workshop space within it.
As a space that would become home to so much talent and inspiration we thought of slowing down the pace and create a canvas type of brand that would not overpower its core business and platform, the art. This brand comes to life with essential messaging, a nude hue tho play with the black&white, lots of natural fibers, parquet wood tiles, raw materials and negative space to be filled.
A brand identity that embraces the analogic and old school methods of hospitality branding, such as stamps and machine printed products on the menu. A place of warm people to embrace the brutal landscape of the region.