Between Amjad’s Farm and your table, there is us. It’s the prerogative of being simple, direct and focused on freshness that gave us the design principles to work on visual and verbal narratives. Soups n’ Saladas is a farm to table restaurant concept focused on, well… Soups n’ Salads.
For this brand universe, we brought the already known hues of green from the Segment to clash with a light purple hue. From there, loads of nice contrasting colors, asymmetric forms that reminds us of the organic inconsistencies and lots of movement all around pave the way to an energetic brand story. One to make us fall deeper in love with the flexitarian world.