Fellas is a square pizza concept where people go to have good times. It’s about great & inspiring comfort food empowered by authentic square pizza with a sense of easiness and unpretentiousness, typically associated with local joints, drunk food, and Bodegas.
A bit nostalgia, a bit rebellion. Fellas was built to represent the clash between old-style Roman Nonna pizza and the Detroit one. Beyond the product, the concept wants to elevate its hospitality aptitude, offering a sexy dine-in experience through nostalgic Italian bites and a Deli-type ambiance. In the end, Fellas is a constant exercise on a throwback to the “good life” where brother/sisterhood, coziness, and excitement are all combined, served with a side of focaccias and natural wine.
Come together @ Fellas – The House of the Square Pie!
* This brand project is up for grabs since the client needed to end the whole project for logistic reasons. So, Yep! This concept will be available for you to purchase. Let us know if you’re interested.
SERVICES
Verbal Narrative
Visual Identity
Packaging
Interior Design
TEAM
Artur Cunha
Eduardo Brandalise Matheus Bonini
Thais Paz
Mafê
