Vegan Food can look, smell and taste incredibly good. And as an Italian restaurant, we thought of acting with boldness. Forget about Namastê vibes.
We are ignoring some of the repertoire normally linked to vegan food. And also the classic boring expected Italian icons and colors consumers are tired of.
Instead, we are bringing texture, intensity, and a little bit of provocation.
SERVICES
Strategy
Naming
Visual Identity
Packaging
Art Direction
TEAM
Artur Cunha
Eduardo Brandalise
Italian. Vegan. Obscene.
Local Vegans went crazy. The restaurant now is thinking of an expansion or opening a second store due to the receptivity of the concept.
